The company collaborated with internationally recognized branding and design consultancy Landor Associates in creating the new name and accompanying corporate identity."Our company is a trusted business partner for our clients, and our new corporate identity reflects the unique and important role that we play in helping them compete in today's business environment," said Mark A. Kaiser, CEO, Cendian Corporation. "As Cendian, we will continue our position as the leader and innovator in the chemical logistics field by providing unsurpassed service and reliability to our clients.'

Cendian is the leading global solutions provider for the comprehensive management of shipping and logistics services for chemical companies, providing the highest level of information integrity for its clients' global transactions. Cendian delivers comprehensive logistics solutions for all shipping modes driving increased value and efficiencies through the entire chemical logistics supply chain.

Cendian is headquartered at Six Concourse Parkway, Suite 2800, Atlanta, GA and its new Web site is www.cendian.com

Cendian has an innovative outsourcing model using best-in-class internet-enabled technology, delivers better on-time delivery performance, global reach for its clients, and improved efficiencies across all aspects of the chemical logistics supply chain. With a network of over 300 preferred logistics service providers, worldwide operating locations, and the ability to ship across all modes of transportation (bulk truck, dry van, marine, rail and air) into and out of more than 80 countries makes Cendian one of the most comprehensive logistics outsourcing resource for the chemical industry