The publications are designed to help SWISS's cargo division stand out from its competitors and provide existing and potential customers with extensive information on its products, services, network and operating environment, along with key contact addresses.

The new product brochures reflect Swiss WorldCargo's clear focus on the belly capacity of the SWISS aircraft fleet and on high-value airfreight products and services. The individual brochures are dedicated to Swiss X-Presso and Swiss X-Presso XL (express consignments), Swiss Valuables (banknotes and valuables), Swiss Perishables (temperature-sensitive and perishable goods), Swiss Mail (postal consignments) and Swiss General Cargo (general airfreight and special consignments such as dangerous goods, films and diplomatic mail).

Clear and reader-friendly
The brochures all adopt a clear and reader-friendly structure to explain the key features and benefits of the various products described, the operating environment for which they are intended, the network on which they are available and the corresponding cost structure. Each brochure also includes a general section on the principles and overall strategy of Swiss WorldCargo, along with key contact addresses. The brochures have all been designed in line with the overall SWISS corporate identity devised by Tyler Brûlé and his UK-based Wink Media agency. In addition to the red-and-white of SWISS, the brochures also carry Swiss WorldCargo's own dark blue.

The new brochures are available in English, French and German, and can be ordered free of charge from: cargo@swiss.com

For further information, visit the www.swissworldcargo.com website.

Swiss WorldCargo is the air cargo division of Swiss International Air Lines Ltd. With its global network of more than 150 destinations in over 80 countries and its broad range of products and services, Swiss WorldCargo creates genuine added value for its customers and makes a substantial contribution to SWISS's earnings results.